Promotions are a great way to launch a product and a discounted price can get sales going. However it’s important to take some precautions when setting up coupon codes. Be aware that reviews written for a discounted product to a targeted audience can be considered ‘incentivized’ and are against TOS and may be removed by Amazon.
Running a Promotion to Launch a New Product
- Status Check: Check if you have any active or pending promotions.
Advertising – Promotions – Manage Your Promotions – Active and then check Pending.
If you do, check the combinability to make sure they can’t be stacked. Put combinability in the search bar.
- Expired Status: If you had a problem with a past promotion, send me screen shots of this page.
Advertising – Promotions – Manage Your Promotions – Expired –View
- Set Inventory Limit: Go to Inventory – Edit and set Max Order Quantity per SKU/ASIN for which you will be running a promotion. This limit will also apply to other customers without a coupon code so delete the limited Max Order Quantity once the promotion is over.
- Create a new product selection: Using either the SKU or ASIN (if you only have 1 SKU on that ASIN), select the product you have just set the Max Qty on that the promo is for. Only do 1 SKU/ASIN per product selection. Do not group variations, or your whole catalog, as this can lead to disaster. If you want to be extra careful you can put some of your inventory on hold but there should be no need if you are following these instructions.
Create a Promotion
Step 1: Conditions
- Quantity Setting: Keep setting “At least this quantity of items”, do not change to every quantity ordered.
- Select product. Find the name of the product we set the product selection on and set Max Qty for.
Step 2: Scheduling
- Schedule time and date. Make sure you are running the promotion when you can check it within 4 hours of setting it up.
- Tracking ID: Set a tracking id to identify where you are putting the promo.
Step 3: Additional Options
- Single Use: Select Single-use, that automatically sets one redemption per customer, but remember to have set up the Max Qty they can order in this one time use. If you do not have the Max Qty a customer can buy out all your stock in the single use order. (The Detail page display text does not show publicly for single-use codes which is good.)
- Group Coupon Option: If you do not want to give out the codes one at a time, you can run a Group coupon, but the 8 digit code is considered a ‘parent/master’ code that has no limit If you don’t want it public, make sure the Detail Display text is not checked. It is safer to create ‘child’ i.e. ‘single-use’ codes from that master and give out say 4 at a time to bloggers or yourself to distribute. You can create them as you need them.
- Review: Click on review settings.
- Set Single-use Claim Codes: Set up claim codes by going to Manage Your Promotions, from the drop down bar, Pending if you are doing this step immediately.
- Manage: Click on promotion and go to Manage Claim Codes.
- Test: You can set up just 1 claim code to try it, and later create more claim codes.
- Set up claim codes with Group names.
- Download the claim codes and distribute. If one at a time, record name and possibly email address for feedback on the product.
Recap – Promo Set Up for Product Launch
- Max Qty Set
- Only 1 ASIN or SKU selected on this code
- 1 Test code given to someone trustworthy to try ordering more than quantity set
- Can’t order from yourself
- Not on Detail Page Text, so not public
- No other promo running that doesn’t require a code so it can’t be combined
Disclaimer: I am not employed by Amazon. Always consult Amazon’s official pages for the latest information. My Resources page has links to Amazon pages.